Control is no longer a luxury in sport. It’s a requirement.

For a long time, control in sports media has been concentrated in

All articles from Andreas Westerlind

Apr 16, 2026 4:26:49 PM

Control is no longer a luxury in sport. It’s a requirement.

Apr 16, 2026 2:58:24 PM

The gap between ambition and execution in sport is getting wider

Apr 16, 2026 2:56:22 PM

From broadcast to platform

Apr 16, 2026 2:51:18 PM

Understanding your audience is no longer optional

• Apr 16, 2026 2:41:41 PM

Scaling sport shouldn’t mean scaling complexity

Apr 16, 2026 2:38:55 PM

Revenue in sport is broken — here’s how it gets fixed

Apr 16, 2026 11:58:46 AM

The future of sports media is already here — most just haven’t caught up

Apr 16, 2026 11:56:48 AM

From local games to global audiences, without losing control.

Apr 16, 2026 11:53:05 AM

Streaming isn’t enough anymore. Ownership is everything.