Stockholm, April 2026 | Solidsport, the leading live sports streaming platform in the Nordics, is expanding its offering with the launch of NASCAR broadcasts across Sweden, Norway, Denmark, Finland, and Iceland.
Starting with the 2026 season, Nordic fans will be able to follow the full NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series live and on demand through Solidsport.
The NASCAR Cup Series is one of the world’s most iconic motorsport competitions, featuring more than 36 races each season at legendary venues such as Daytona International Speedway and Talladega Superspeedway. Despite a dedicated and growing Nordic fan base, access to live NASCAR broadcasts has historically been limited throughout the region.
With this launch, Solidsport aims to provide a modern, accessible, and flexible streaming solution for motorsport fans across the Nordics.
“Interest in NASCAR has been strong in the Nordics for many years, but without a truly premium streaming experience,” says Andreas Westerlind, Chief Commercial Officer at Solidsport.
“We’re proud to offer fans across the region a simple and accessible way to follow every NASCAR Cup Series race live and on demand.”
Solidsport’s platform offers flexible, no-commitment subscriptions, allowing viewers to stream races live or watch on demand whenever it suits them — an important feature given that many NASCAR races are broadcast during late-night Nordic hours.
By adding NASCAR to its growing portfolio, Solidsport continues to strengthen its position as a leading destination for premium live sports content across the Nordic market.
Watch NASCAR live (Nordics only) at solidsport.com/nascar.