Solidsport and the Swedish Handball Federation extend long-term partnership to take Handboll Play to the next level
A new multi-year agreement secures the successful partnership between Solidsport and the Swedish Handball Federation. With more than 91,000 live-streamed matches and over €2 million generated for Swedish handball clubs since 2018, the parties are now aiming to take Handboll Play to the next level.
Stockholm | September 2025 – Since 2018, the Swedish Handball Federation and Solidsport have worked together to digitalize Swedish handball. Through the joint platform Handboll Play, the sport has gained a digital home at all levels – from Allsvenskan Men and Women, ATG Svenska Cupen, and the Swedish Youth Championships, to thousands of youth matches and tournaments across the country.
A proven platform for growth
Since its launch, more than 91,000 matches have been streamed through the platform, generating over €2.1 million in revenue for Swedish handball clubs. This development has made Handboll Play one of Europe’s most successful streaming initiatives for both grassroots and professional sports.
The partnership will now continue through a new long-term agreement, with both parties sharing the ambition to further develop the platform and meet future demands in technology, accessibility, and content.
“We are pleased to continue our journey together,” says Robert Wedberg, Secretary General of the Swedish Handball Federation.
“The new agreement allows us to keep developing handball for everyone. When players and referees can review their performances and grow, and when families and friends can follow their children and teammates no matter where they play – then we are building Swedish handball from the ground up. For clubs, it means visibility and revenue that strengthens their activities. With new technology, we can take another step forward – more matches will be automatically produced while the entire handball community gains a safe, reliable platform with an improved experience. This takes us closer to our shared vision: a handball that reaches everyone, develops everyone, and engages everyone – everywhere.”
New app launching this season
As part of the new agreement, several key initiatives will be introduced over the coming years. One of the main milestones is the launch of a new Handboll Play app during the 2025/2026 season.
The app will enhance the user experience by enabling fans to follow matches through both live streaming and live reporting with real-time statistics.
At the same time, the partnership includes investments in new technology, including AI-based production solutions that make it possible to automatically broadcast more matches in high quality. A dedicated focus will also be placed on Allsvenskan Men and Women, with the ambition to raise production standards and expand editorial coverage.
“This is not just about continuing a successful partnership, but about raising the ambitions for Handboll Play as a whole,” says Johan Lundqvist, CEO of Solidsport.
“We want to create an even more engaging and accessible experience for everyone who follows the sport – whether it’s parents watching their kids play or fans supporting their favorite teams.”
A continued commitment to Swedish handball
With a shared focus on strengthening Swedish handball, increasing visibility for leagues and teams, and delivering an improved viewing experience, the new agreement marks a clear continuation of the successful work that has been ongoing for more than six years.
