https://www.solidsport.com/ale-test ale test en Thu, 16 Apr 2026 14:27:32 GMT 2026-04-16T14:27:32Z en https://www.solidsport.com/ale-test/control-is-no-longer-a-luxury-in-sport.-its-a-requirement <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/control-is-no-longer-a-luxury-in-sport.-its-a-requirement" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Publik.jpg" alt="Control is no longer a luxury in sport. It’s a requirement." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For a long time, control in sports media has been concentrated in</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/control-is-no-longer-a-luxury-in-sport.-its-a-requirement" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Publik.jpg" alt="Control is no longer a luxury in sport. It’s a requirement." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For a long time, control in sports media has been concentrated in</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Fcontrol-is-no-longer-a-luxury-in-sport.-its-a-requirement&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 14:26:49 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/control-is-no-longer-a-luxury-in-sport.-its-a-requirement 2026-04-16T14:26:49Z https://www.solidsport.com/ale-test/the-gap-between-ambition-and-execution-in-sport-is-getting-wider <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/the-gap-between-ambition-and-execution-in-sport-is-getting-wider" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Fotboll_grupp.jpg" alt="The gap between ambition and execution in sport is getting wider" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Most sports organizations have ambition.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/the-gap-between-ambition-and-execution-in-sport-is-getting-wider" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Fotboll_grupp.jpg" alt="The gap between ambition and execution in sport is getting wider" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Most sports organizations have ambition.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Fthe-gap-between-ambition-and-execution-in-sport-is-getting-wider&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 12:58:24 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/the-gap-between-ambition-and-execution-in-sport-is-getting-wider 2026-04-16T12:58:24Z https://www.solidsport.com/ale-test/from-broadcast-to-platform <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/from-broadcast-to-platform" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Basket_plan.jpg" alt="From broadcast to platform" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>Why sport needs to think bigger</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For a long time, broadcasting has been the end goal.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/from-broadcast-to-platform" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Basket_plan.jpg" alt="From broadcast to platform" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>Why sport needs to think bigger</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For a long time, broadcasting has been the end goal.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Ffrom-broadcast-to-platform&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 12:56:22 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/from-broadcast-to-platform 2026-04-16T12:56:22Z https://www.solidsport.com/ale-test/understanding-your-audience-is-no-longer-optional <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/understanding-your-audience-is-no-longer-optional" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/img0490.jpg" alt="Understanding your audience is no longer optional" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-size: 30px;"><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);">F</span><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);">or</span><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);"> a long time, sports organizations have operated with limited in sight into their audience.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/understanding-your-audience-is-no-longer-optional" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/img0490.jpg" alt="Understanding your audience is no longer optional" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-size: 30px;"><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);">F</span><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);">or</span><span style="font-family: Inter; font-weight: 400; background-color: transparent; font-size: clamp(0.875rem, 0.616935rem + 0.537634vw, 1rem);"> a long time, sports organizations have operated with limited in sight into their audience.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Funderstanding-your-audience-is-no-longer-optional&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 12:51:18 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/understanding-your-audience-is-no-longer-optional 2026-04-16T12:51:18Z https://www.solidsport.com/ale-test/scaling-sport-shouldnt-mean-scaling-complexity <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/scaling-sport-shouldnt-mean-scaling-complexity" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Innebandy_jubel-1.jpg" alt="Scaling sport shouldn’t mean scaling complexity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>Scaling sport shouldn’t mean scaling complexity</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Growth sounds great in theory. More games. More viewers. More opportunities.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/scaling-sport-shouldnt-mean-scaling-complexity" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Innebandy_jubel-1.jpg" alt="Scaling sport shouldn’t mean scaling complexity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>Scaling sport shouldn’t mean scaling complexity</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Growth sounds great in theory. More games. More viewers. More opportunities.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Fscaling-sport-shouldnt-mean-scaling-complexity&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> News Thu, 16 Apr 2026 12:41:41 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/scaling-sport-shouldnt-mean-scaling-complexity 2026-04-16T12:41:41Z https://www.solidsport.com/ale-test/revenue-in-sport-is-broken-heres-how-it-gets-fixed <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/revenue-in-sport-is-broken-heres-how-it-gets-fixed" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Sk%C3%A4rmavbild%202025-12-10%20kl.%2012.44.22.jpg" alt="Revenue in sport is broken — here’s how it gets fixed" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>&nbsp;</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For many sports organizations, revenue is unpredictable. </span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/revenue-in-sport-is-broken-heres-how-it-gets-fixed" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Sk%C3%A4rmavbild%202025-12-10%20kl.%2012.44.22.jpg" alt="Revenue in sport is broken — here’s how it gets fixed" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="color: #ffffff; font-size: 30px;"><span><strong>&nbsp;</strong></span></h2> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For many sports organizations, revenue is unpredictable. </span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Frevenue-in-sport-is-broken-heres-how-it-gets-fixed&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 12:38:55 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/revenue-in-sport-is-broken-heres-how-it-gets-fixed 2026-04-16T12:38:55Z https://www.solidsport.com/ale-test/your-audience-is-already-digital.-your-strategy-should-be-too <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/your-audience-is-already-digital.-your-strategy-should-be-too" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Spiideo%20camera.png" alt="The future of sports media is already here — most just haven’t caught up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For years, streaming has been positioned as the solution for sport</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/your-audience-is-already-digital.-your-strategy-should-be-too" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Spiideo%20camera.png" alt="The future of sports media is already here — most just haven’t caught up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For years, streaming has been positioned as the solution for sport</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Fyour-audience-is-already-digital.-your-strategy-should-be-too&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 09:58:46 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/your-audience-is-already-digital.-your-strategy-should-be-too 2026-04-16T09:58:46Z https://www.solidsport.com/ale-test/from-local-games-to-global-audiences-without-losing-control <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/from-local-games-to-global-audiences-without-losing-control" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/gruppfoto_hemsida.jpg" alt="From local games to global audiences, without losing control." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Every club starts local. But growth shouldn’t be limited by geography.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/from-local-games-to-global-audiences-without-losing-control" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/gruppfoto_hemsida.jpg" alt="From local games to global audiences, without losing control." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">Every club starts local. But growth shouldn’t be limited by geography.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Ffrom-local-games-to-global-audiences-without-losing-control&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 09:56:48 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/from-local-games-to-global-audiences-without-losing-control 2026-04-16T09:56:48Z https://www.solidsport.com/ale-test/streaming-isnt-enough-anymore.-ownership-is-everything <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/streaming-isnt-enough-anymore.-ownership-is-everything" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Innebady_s%C3%A5ng.jpg" alt="Streaming isn’t enough anymore. Ownership is everything." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For years, streaming has been positioned as the solution for sports</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.solidsport.com/ale-test/streaming-isnt-enough-anymore.-ownership-is-everything" title="" class="hs-featured-image-link"> <img src="https://www.solidsport.com/hubfs/Innebady_s%C3%A5ng.jpg" alt="Streaming isn’t enough anymore. Ownership is everything." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #ffffff; font-weight: normal;"><span style="font-family: Inter; font-weight: 400;">For years, streaming has been positioned as the solution for sports</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=20051449&amp;k=14&amp;r=https%3A%2F%2Fwww.solidsport.com%2Fale-test%2Fstreaming-isnt-enough-anymore.-ownership-is-everything&amp;bu=https%253A%252F%252Fwww.solidsport.com%252Fale-test&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 16 Apr 2026 09:53:05 GMT awesterlind@solidsport.com (Andreas Westerlind) https://www.solidsport.com/ale-test/streaming-isnt-enough-anymore.-ownership-is-everything 2026-04-16T09:53:05Z